Lisa Pileggi | Client Relationships
Lisa left Personality™ in July 2005 to teach English in Spain. Check out Lisa's lessons learned from her time here at Personality™.
Think Personality
Check out our blog to start thinking personality. How about this one:
Dove's "Real Beauty" Marketing Campaign
Dove beauty products have been getting a boost from their "Real Beauty" campaign which features wrinkled, freckled and full-figured women—basically real women—instead of size 2 models. But how do you justify such a move to the men on the team? When they seemed unconvinced that typical advertising makes many women feel inferior, a simple—yet blunt—analogy did the job: "Imagine thinking every day that your [penis] isn't big enough. Men just aren't surrounded by images that make them feel deeply insecure." Sometimes personality takes guts. (Read more)