Understanding: Educational Workshops
One of the most frequently overlooked ways to improve an organization's marketing and communications happens to be one of the most important--dare we say, the most important: understanding.
Helping your staff and employees understand what your organization is really all about. Understanding allows you to use the personality of your organization to build a strong corporate culture that inspires your staff and employees to feel like they're a part of something bigger.
We're not talking about a boring employee orientation here. We're talking about personifying your organization and creating a context for it to walk into the room, look your staff in the eye and say--"Hi, I'm where you work and I really care about (fill in the blank). What do ya say, want to help?"
We offer our clients two workshops that rally the troops, put everyone on the same page and equip everyone to clearly understand how to be a great representative of your organization:
Personality Profile™ Workshop
This workshop takes the 21 frames of your organizations personality and breaks it down into a six-hour interactive session designed to help everyone know what kind of "person" your organization is and understand how that works into their day-to-day experience.
Two immediate benefits of this workshop:
- An increase in the consistency and quality of your customer's experience across the board. This happens because your staff will contextualize how the personality of your organization could and should affect their daily tasks.
- Everyone from the executive team to the front lines is given the understanding they need to make decisions that align with business and growth objectives. That happens because the workshop makes the values on which your organization is built so easily accessible.
Storytelling Workshop
This workshop takes your most important sales people--"everyone on your team"--and equips them to tell your story. This six-hour interactive workshop covers basic story telling techniques and is ideal for getting everyone on message. Imagine everyone in your organization being able to give a rock star answer to the question, "So what do you do?".
Think Personality
Check out our blog to start thinking personality. How about this one:
One of the hottest marketing trends today has taken a page from 2000-year-old Christianity. After all, it survived crucifixion, persecution and a large chunk of history. Those Christians know a thing or two about spreading an idea, though the idea itself certainly plays a part. (Read more)