The Personality Profile is a one-page compass for leadership teams. It reveals the story driving your organization and aligns your team around one shared framework.
You can't out-hustle a clarity problem.
So you stay close.
Even though you know you can't scale that way.
Every leader carries a version of the business in their head. A story that describes who you are, what you do and why it matters.
Unfortunately, those versions rarely match no matter how long you spent on creating your mission statement. Just as personal self-awareness takes work, organizational self-awareness requires team effort.
The Personality Profile surfaces those differences and creates shared self-awareness. On one page.
It's how leadership teams get on the same page and build momentum.
The Personality Profile is a psychology-based tool that clarifies the story your organization tells itself and aligns your leadership team around it. Twenty-one frames, organized into six dimensions, give leaders a shared language rooted in who they actually are. That's where real alignment comes from.
One day with your leadership team. Three moves toward clarity and shared momentum.
In a facilitated session, your leadership team works through 21 essential frames that surface how the organization actually operates.
Insights are synthesized live into a single, coherent one-page profile.
That profile becomes a practical reference point for decisions, strategy, communication, and change.
No jargon. No binders. Just clarity.
The Personality Profile was developed by two practitioners who spent decades inside the same kind of complexity the tool is designed to solve.
Brad asks the hard questions no one else will. Having served as founder, CEO, and Chief of Staff, he knows what it's like to sit in the seat and how costly it becomes when alignment never happens. He mediates conflict, facilitates consensus, creates momentum, and helps leaders finally articulate what they've been trying to say.
In building the Profile, Brad brought the same instinct: pressure-testing every frame against the real decisions executives face, and aligning the tool's architecture to the way leadership teams actually work.
Executive Masters in Change from INSEAD (Singapore). Certification from Saïd Business School, University of Oxford.
Connect with Brad
Shawn helps leaders stop choosing between thriving people and thriving performance. With a rare hybrid of brand strategy, organizational psychology, and executive coaching, he sees the gaps others miss between what organizations say and how they actually operate.
In shaping the Profile, Shawn designed the strategic process and discerned which frames would be most effective, blending design thinking, psychology, and brand logic into a tool that surfaces clarity instead of just conversation.
Yale AIGA Executive Management Program. Henley Business School (UK). ICF Member Coach.
Connect with ShawnThe proof is in the process.
"One of the best I've seen. It was just so darn fun. So much in such a short period of time. Outstanding facilitation. The collaborative process was amazing."
"Your ability to help a newly-formed team come to complete consensus about our direction and vision. This is a very healthy process."
"You did a fantastic job. I felt very much at ease and came away with a better understanding of what we are to do."
If your organization is facing important decisions, don't guess at alignment.
Start with clarity.